For PE-backed home-services portfolios
We own the results.
Most companies hire one vendor for ads, another for landing pages and another for lead follow-up. When results slip, each one points at the next. We run every step ourselves, so we see where leads leak and we fix it, every week.
The problem
Five vendors. Nobody owns the result.
Every handoff is a place where leads leak, and a place where blame goes to hide.
"The ads look great."
"Cost per lead is down. The page must be the problem."
"The page converts. The traffic must be bad."
"We called them. The leads were junk."
"Nobody told me that field changed."
Our advantage
We own the whole funnel, so we own the result.
No handoffs means no excuses. We see every step, from the first ad to the booked job, and we know which one is costing you money.
Creative
We make the ads.
We watch: hook rate, click-through rate
Meta + Google Ads
We run them.
We watch: cost per click, cost per lead
Landing pages
We build and test them.
We watch: page conversion rate
AI booking
Every lead gets an instant answer, day or night.
We watch: speed to lead, booking rate
Your CRM
Logged correctly, every time.
We watch: show rate, lead quality
Booked jobs
The number we report on first.
We watch: cost per booked job
How we improve it
One test a week, at every company, every week.
Small wins compound. Fifty-two tests a year per company, each one kept only if it beats what was there before.
See every step
One view of the whole funnel, ad to booked job.
Find the weakest step
The one costing the most booked jobs right now.
Run one test
A new headline, a new ad, a faster reply. One change.
Monday: did it win?
Beat the control, it stays. Lost, we try the next one.
Why it matters
Ads keep getting more expensive. The company that converts better wins.
Every roofer in town bids on the same customers. If your funnel turns more of those clicks into booked jobs, you can afford to pay more for each click and still make more money.
| The usual setup | Triple Double | |
|---|---|---|
| Who owns booked jobs? | Nobody. Each vendor owns one step. | We do. |
| When results drop | Each vendor blames the next one. | We find the step that broke and fix it. |
| Reporting | Five reports, five ways of counting. | One report, one number: cost per booked job. |
| Speed | Changes wait on meetings between vendors. | One test shipped every week. |
AI at every step
We master AI, so a small team can run every step well.
Ads
AI drafts new ad versions every week, and we test the best.
Landing pages
New headline and image tests built in hours, not weeks.
Booking
An AI assistant answers every lead right away and books the visit.
Reporting
A weekly summary of what changed, what we tested and what won.
For operating partners
Your whole portfolio, set up one way and reported in one place.
The same funnel at every company
Each company you roll up gets the setup that already works.
One view across the portfolio
Cost per booked job for every company, side by side.
A win at one company reaches all of them
A test that wins at one company runs at the others the next week.
How we start
Start with one company.
1. Funnel review
We map one company's funnel, ad to booked job, and show where it leaks.
2. Install
We take over every step and set up the reporting.
3. Improve, then roll out
One test a week. What wins goes to the next company in the portfolio.
Priced per company, per month. The more companies in your portfolio, the less each one costs. Ad spend is paid directly to Meta and Google.
See where your funnel leaks.
Send us one portfolio company. We will show you every step, and the one costing you the most booked jobs.